[Owner]: Sets the philosophy of the winery and takes part in the big decisions that will lead to the production of quality wines.
[Vigneron]: The vine is the treasure of the world of wine, only with careful and attentive, demanding and rigorous cultivation, will the essential raw material be obtained to make a great wine.
[Winemaker]: The scientific training and professionalism of winemakers has become essential in contemporary wineries.
[Bodeguero]: Winemaking and ‘crianza’ are long and complex processes that must be carefully cared for, and that will make it possible to transform the grapes into the best bottle of wine.
[Marketer]: From the producer to the consumer, the wine passes through the expert hands of a commercial chain that will allow the wine to reach all distribution points.
[Shopkeeper]: On the retail front there are great connoisseurs of the wines of each territory and also of each of their customers: a good shopkeeper is a good advisor!
[Restaurateur]: The complicity of the restaurateurs is key to compose balanced wine lists, where the wines of the territory can coexist with other good wines of the world.
[Sommelier]: He is the true professional of wine service: he masters the art of tasting and knows how to get the best out of each bottle by simply deciding in which glass to taste it.
[Consumer]: Although it is at the end of the production chain, the consumer is the goal and the person that gives meaning to everybody’s hard work. Without the consumer, nothing would make sense!